When I worked as the Director of Digital Marketing and Communications in the Office of Strategic Communications, I had the distinct pleasure of collaborating with the diverse faculty and student body at the University of La Verne. One of my many responsibilities involved identifying and exploring new social media outlets for the university. A notable projects was the creation of online videos that aimed to showcase various aspects of student life, highlight academic programs, convey marketing messages, and feature esteemed faculty members. The development and production of these videos became a focal point of my role, offering a dynamic and engaging means to convey the university's vibrant and diverse community, its academic offerings, and overall ethos. The videos served as a strategic tool to not only connect with the university's audience but also to enhance its digital presence and effectively communicate its values and strengths.